A combination of “a price to pay” and “a bitter pill to swallow”.
Heard on financial news, Talk Sport, 9/02/2011
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A ONE HORSE PONY - The Mug
£13.71 – £16.88
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The Best Thing Since Sliced Wheels - (Red) - Mug
£13.72 – £16.89
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The Best Thing Since Sliced Wheels - The Mug
£18.72 – £21.89
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ESCAPE GOAT - the Mug
£13.71 – £16.87
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I WASN'T BORN TOMORROW - Ultramarine Mug
£13.65 – £16.79